10 years it was only possible to create good looking websites by hiring a very expensive web design company. Now there are host of programs and software that have made it very easy and, most importantly, enjoyable to make your own website. You don't even need to have any coding knowledge or design skills to create a website .
With the latest technology you can create websites without needing to download any software - you can build them from within your own browser. The invention of WYSIWYG made creating and editing websites very easy but now things have got even simpler. You can now drag and drop many different types of plug-ins whether they are video players, photo viewers, music players etc into any part of the webpage. You don't even need to put any code it - that's how simple it has become. The in built browser software has become so advance that even your Grandma could build a website with this type of software.
The creation of this type of software has opened up web design to a new group of people who would have at one time been too scared to even attempt to build a webpage. The fact that you can start off with a pre-built template and drag whatever plug-in you want into whichever area of the page you want has lead to many more interesting websites from people who even 3 years ago wouldn't have even contemplated building a website.