What does it take to make it on the internet? As e-commerce sales continue to increase at the expense of traditional retail businesses, more and more companies are establishing a presence online. But the online marketplace is no place for the neophyte. The days when businesses could post a no-frills websites and start making sales have passed.
The modern online consumer expects websites to be eye-catching, easy to use, and easy to find. In this article we will discuss search engine optimisation (SEO), which is arguably the most important aspect of web design.
Hundreds of millions of people make billions of web searches each day. The world's number one search engine, Google, performs about three billion searches a day! Each one of these searches takes SEO into account. That is, the higher the SEO ranking, the higher the website will appear on the search results page. Let's say I search for raambekleding.
What is presented to me is a listing of websites with the highest SEO rankings. Since most consumers believe the sites at the top of the page are the best, most popular matches, they tend to visit those websites first. Not surprisingly, the site that is listed first has a huge advantage over the others.
And that is why SEO is important. It is a simple and effective way to advertise your site without having to fork over commercials or popup ads. However, it is important to note that search engine optimisation is a complicated process that should not be attempted by a tyro. We strongly suggest you hire a professional web designer to help you optimise your site.